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Post by juthi52943 on Dec 26, 2023 5:32:47 GMT 1
The representativeness of the brand: subscribers, followers, clicks, likes etc... in this case it is possible to develop an audience metric: the quantity of mentions and interactions it gives us an engagement value (involvement with the brand). To determine the ROI in this context, the expenses deriving from social media management and any advertising purchased are taken into account. Pay per click and Google Adwords : a good digital marketing strategy should include an Adwords ad campaign in which the investment. The keywords purchased, are fundamenta factors Job Function Email List for obtaining the best result. Variables such as CTR/CPC (click throught rate/cost per click), the number of sales, the total cost etc… are the basis for calculating the ROI of this phase. Search engine optimization (SEO) is essential to position and give relevance to the brand. Organic and therefore calculate the return on investment in this context. What is certain is that, although these indicator. May have a certain meaning, they do not in themselves represent the return on investment. All these types of calculations fall into the category of "acquisition costs of X" and their economic value is, to say the least, questionable. While waiting to be able to confirm a real economic return, these indicators should be considered as " vanity metrics ". In fact, the number of followers is not directly proportional to the number of sales. What is ROI in digital marketing and how is it actually calculated.
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