Post by account_disabled on Dec 23, 2023 11:18:57 GMT 1
After a year of social distancing, virtual happy hours, and the triumph of the mask business, it's safe to say that the coronavirus has changed the way people shop . E-commerce website Shopify has released the 'Future of Commerce 2021' report , illustrating changes in consumer habits while we work from home. The study reflects, among other data, that consumers are more supportive of small local businesses, that there is an increase in entrepreneurship and that retail sales have more impact.
Increase in digital purchases To start, restrictions and quarantines have led more consumers to seek contactless and online purchases , which have seen an increase of 122%. Likewise, according Phone Number List to Shopify, 46% of shoppers feel uncomfortable going to physical stores . "Consumers haven't been able to shop in person for the past year, so it's been really exciting to see people support small businesses like Shopify," Loren Padelford , revenue manager for the e-commerce platform, told Adweek . Makeup fades and increases skin care Spending more time at home has caused many people to go with a washed face. Thus, sales of facial makeup, such as foundation, primer and concealer, have fallen by 17%, while those of pencils and lip glosses have decreased by 36% since March 2020.
However, there has been greater investment in skin care and health. Sales of moisturizers have skyrocketed by 43% and vitamins by 23%. Hair is also one of the concerns of consumers, with the purchase of hair softeners and masks having increased by 28%. I wear comfortable clothes, people laugh Working remotely has led to choosing comfort over fashion . Sales of pants have dropped by 67% and sales of dresses by 152%. On the other hand, meetings and interviews that are carried out virtually have caused the numbers of shirts and blouses to grow by 60%. Sportswear, such as leggings, has increased by 14%.
Increase in digital purchases To start, restrictions and quarantines have led more consumers to seek contactless and online purchases , which have seen an increase of 122%. Likewise, according Phone Number List to Shopify, 46% of shoppers feel uncomfortable going to physical stores . "Consumers haven't been able to shop in person for the past year, so it's been really exciting to see people support small businesses like Shopify," Loren Padelford , revenue manager for the e-commerce platform, told Adweek . Makeup fades and increases skin care Spending more time at home has caused many people to go with a washed face. Thus, sales of facial makeup, such as foundation, primer and concealer, have fallen by 17%, while those of pencils and lip glosses have decreased by 36% since March 2020.
However, there has been greater investment in skin care and health. Sales of moisturizers have skyrocketed by 43% and vitamins by 23%. Hair is also one of the concerns of consumers, with the purchase of hair softeners and masks having increased by 28%. I wear comfortable clothes, people laugh Working remotely has led to choosing comfort over fashion . Sales of pants have dropped by 67% and sales of dresses by 152%. On the other hand, meetings and interviews that are carried out virtually have caused the numbers of shirts and blouses to grow by 60%. Sportswear, such as leggings, has increased by 14%.
